Popular culture is the set of practices, beliefs, and objects that embody the most broadly shared meanings of a social system and it appeals to people because it provides opportunities for both individual happiness and communal bonding. Culture is very important in the formation of certain group identities and technology becomes a tool in transforming cultural identity. South Korea has become the powerhouse of popular culture, especially in Asia. The Hallyu has huge effects on societies and people. The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas, and movies. Korean pop popularly referred to as K-pop is a term that has been in use since the early years of the 21st century. South Korea is rising not only in the entertainment industry but also in all fields and begins to take a significant place in the world. Over the past few years, it has been observed that more and more Indian youth have been getting into Korean Pop Culture. From K-dramas, and K-pop to K-culture, no phenomenon has ever seen such mass fan participation, liking, and acceptance. Thus, this study aims to decode and understand what causes this undeniable affinity to cultural products of the Korean wave and to find the key reasons behind the popularity of Korean Pop Culture. It also examines the significant factors that entice people to pop culture.
| Published in | International Journal of Literature and Arts (Volume 13, Issue 6) |
| DOI | 10.11648/j.ijla.20251306.15 |
| Page(s) | 154-159 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2025. Published by Science Publishing Group |
South Korea, Popular Culture, Hallyu, Korean Wave, K-pop
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APA Style
Madhavan, S., Ramdoss, D. (2025). Hallyu (Korean Wave): Decoding the Soaring Popularity of South Korean Culture. International Journal of Literature and Arts, 13(6), 154-159. https://doi.org/10.11648/j.ijla.20251306.15
ACS Style
Madhavan, S.; Ramdoss, D. Hallyu (Korean Wave): Decoding the Soaring Popularity of South Korean Culture. Int. J. Lit. Arts 2025, 13(6), 154-159. doi: 10.11648/j.ijla.20251306.15
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Download@article{10.11648/j.ijla.20251306.15,
author = {Swathi Madhavan and Dhayalakrishnan Ramdoss},
title = {Hallyu (Korean Wave): Decoding the Soaring Popularity of South Korean Culture},
journal = {International Journal of Literature and Arts},
volume = {13},
number = {6},
pages = {154-159},
doi = {10.11648/j.ijla.20251306.15},
url = {https://doi.org/10.11648/j.ijla.20251306.15},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijla.20251306.15},
abstract = {Popular culture is the set of practices, beliefs, and objects that embody the most broadly shared meanings of a social system and it appeals to people because it provides opportunities for both individual happiness and communal bonding. Culture is very important in the formation of certain group identities and technology becomes a tool in transforming cultural identity. South Korea has become the powerhouse of popular culture, especially in Asia. The Hallyu has huge effects on societies and people. The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas, and movies. Korean pop popularly referred to as K-pop is a term that has been in use since the early years of the 21st century. South Korea is rising not only in the entertainment industry but also in all fields and begins to take a significant place in the world. Over the past few years, it has been observed that more and more Indian youth have been getting into Korean Pop Culture. From K-dramas, and K-pop to K-culture, no phenomenon has ever seen such mass fan participation, liking, and acceptance. Thus, this study aims to decode and understand what causes this undeniable affinity to cultural products of the Korean wave and to find the key reasons behind the popularity of Korean Pop Culture. It also examines the significant factors that entice people to pop culture.},
year = {2025}
}
TY - JOUR T1 - Hallyu (Korean Wave): Decoding the Soaring Popularity of South Korean Culture AU - Swathi Madhavan AU - Dhayalakrishnan Ramdoss Y1 - 2025/12/17 PY - 2025 N1 - https://doi.org/10.11648/j.ijla.20251306.15 DO - 10.11648/j.ijla.20251306.15 T2 - International Journal of Literature and Arts JF - International Journal of Literature and Arts JO - International Journal of Literature and Arts SP - 154 EP - 159 PB - Science Publishing Group SN - 2331-057X UR - https://doi.org/10.11648/j.ijla.20251306.15 AB - Popular culture is the set of practices, beliefs, and objects that embody the most broadly shared meanings of a social system and it appeals to people because it provides opportunities for both individual happiness and communal bonding. Culture is very important in the formation of certain group identities and technology becomes a tool in transforming cultural identity. South Korea has become the powerhouse of popular culture, especially in Asia. The Hallyu has huge effects on societies and people. The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas, and movies. Korean pop popularly referred to as K-pop is a term that has been in use since the early years of the 21st century. South Korea is rising not only in the entertainment industry but also in all fields and begins to take a significant place in the world. Over the past few years, it has been observed that more and more Indian youth have been getting into Korean Pop Culture. From K-dramas, and K-pop to K-culture, no phenomenon has ever seen such mass fan participation, liking, and acceptance. Thus, this study aims to decode and understand what causes this undeniable affinity to cultural products of the Korean wave and to find the key reasons behind the popularity of Korean Pop Culture. It also examines the significant factors that entice people to pop culture. VL - 13 IS - 6 ER -
Department of English, Madurai Kamaraj University, Madurai, India
Department of English (CDOE), Madurai Kamaraj University, Madurai, India
